What NJ Homeowners Expect From a General Contractor Website
NJ General Contractors – your skills build amazing homes, but does your website build enough trust to land those big projects? Most homeowners planning major work will look you up online first. They need to quickly see proof you're legit and professional before they'll even call. This post breaks down the key things NJ homeowners expect to find on your website so you can win more of the jobs you want.
1. Proof You're a Legit NJ Pro
Homeowners are inviting you into their homes for major work; they need immediate reassurance you're trustworthy and operating legally.
Show Your HIC License: Make your New Jersey Home Improvement Contractor (HIC) registration number easy to find (like in the footer or on your contact page). It’s required and shows you’re compliant.
Mention Insurance: Briefly state that you carry General Liability and Workers' Comp. This protects them and builds crucial confidence.
Clear Contact Info: Provide your full business name, a professional email, and a phone number.
Local Testimonials: Feature quotes or reviews from real NJ homeowners you’ve done work for. Local proof matters.
2. Real Photos of Your Actual Work
Seeing is believing, especially in construction. Your website needs to showcase the quality of work you do.
Quality Over Quantity: Use clear, well-lit photos of your finished projects (kitchens, baths, additions, etc.). Forget blurry pics or generic stock photos.
Show Relevance: Include examples of the types of projects you excel at and want more of. Before-and-after shots are fantastic for remodels.
Add Context: Briefly labeling photos (e.g., "Kitchen Remodel - Summit, NJ") helps homeowners relate to your work.
3. Clear Info: What You Do & Where You Work
Don't make potential clients guess if you're the right fit for their needs or location. Be specific upfront.
List Your Services: Clearly outline the main types of work you do (e.g., Renovations, Additions, Custom Builds, Kitchens & Baths). Avoid vague terms.
Define Your NJ Service Area: State the specific counties or major towns you serve. This saves everyone time and qualifies leads.
4. An Easy Way to Reach Out
When they're ready to take the next step, don't make them jump through hoops.
Obvious Contact Methods: Make your phone number prominent and clickable on mobile devices. Have a simple contact form that works (test it!).
Reduce Friction: Make initiating contact feel easy and straightforward.
5. A Clean, Professional Site (That Works on Phones!)
Your website's appearance reflects on your business's professionalism and attention to detail.
Look Current & Clean: An outdated or cluttered design can be an instant turn-off. Keep it simple, organized, and professional-looking.
Mobile is a MUST: Most homeowners research on their phones. Your site absolutely must look great and be easy to navigate on a smaller screen.
Simple Navigation: Ensure visitors can easily find your Services, Projects/Portfolio, and Contact information.
Meeting Expectations = Winning Projects
Your website works 24/7 to build trust. By making sure it quickly provides the proof, clarity, and professionalism NJ homeowners are looking for, you build the confidence they need to choose you for their project. Meeting these expectations is key to standing out and getting the call.
Tired of generic marketing companies? You deserve to work with someone who understands your lifestyle and the work you do.
This is the foundation TradeTough Marketing is built on, I grew up in the trades and worked a blue-collar job most of my life.
I’m focused on helping blue-collar businesses with web design and marketing that actually works.